The Relax Shield

CMI’s Relax!^™ program delivers simple, easy-to-digest sustainability claims, in a consistent aesthetic that emotionally connects with consumers. We recognize the concept of sustainability is ambiguous in relation to packaging. We want to make navigating purchasing decisions as simple as possible for consumers while creating a much desired emotional connection.

Our Relax!^™ shield delivers a clear, informative, and emotional connection driving home the sustainability benefits of the package. A QR code links to an external website where consumers can learn more. Delivering a reason why consumers can Relax! provides them with peace-of-mind, unburdening them and placing the onus of conveying and proving sustainability claims back where it belongs, on us. More importantly, it moves the consumer’s focus where it belongs – on our fresh, delicious produce.